Imagine putting yourself out there and then clients coming to you, saying, “Hey, I want to do business with you. I like you. I trust you. You know what you’re talking about.” That would be amazing, wouldn’t it? That’s the beauty of a personal brand.
Why I Developed the Personal Branding Roadmap
I know what it’s like to lack confidence in my ability to find ideal clients for my business. While I knew sales was the ticket to a better future for myself and for my family, I really struggled to find a way to approach it that felt right for me. Because I didn’t have that sort of approach—one that felt right for me and my personality—I avoided sales. And an entrepreneur who avoids sales like the plague is obviously not a successful one.
So, I went on a mission to change the image of sales that had been planted deeply in my subconscious mind. I went to work on myself. Through education, trial and error, and a commitment to learning, I finally figured it out. I tracked what worked and what didn’t work. I developed a formula that I call the Steady Client Formula.
This formula is what I used to spearhead the growth of our consulting company to the point that it was acquired in 2013 by KPMG. Since then, I’ve continued to use the formula. I’ve even taught it to consultants who have gone on to become partners at KPMG. I’ve also used the Steady Client Formula in mentoring hundreds if not thousands of entrepreneurs who have gone on to build confidence and become successful in human-to-human selling. I personally have generated over $300 million in consulting services contracts.
Following the aquisiton of our company and my submersion into a large, multi-national organization I stuggled to find my way. Historically I found large organizations hard to navigate. So, in an effort to find fulfillment I decided to write a book. I wanted to share my story of becoming confident in sales. I wanted to help entrepreneurs in the area of sales.
In 2015, when I launched my book, It’s Time to Sell: Cultivating the Sales Mind-set, my brand was focused solely on selling. My articles, podcasts, and videos focused on my unique niche in sales.
However, as my personal brand began to take root, prospective clients began to come to me asking, “Hey, Chris. Can you help me grow my personal brand?” Because I’d shared my own story, prospects were coming to me! This has made sales easier. Now I help entrepreneurs to become confident in human-to-human selling and personal branding by not only giving them the skills but also firing up their desire to go out and make their businesses successful. I developed a Roadmap that I call the Personal Branding Roadmap.
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Founder of Make Sales a Habit University
About the instructor
I’m an entrepreneur and author of the best-selling business book It’s Time to Sell: Cultivating the Sales Mind-Set. My work has been featured in many major media outlets, including Forbes, LinkedIn and The Good Men Project. I’ve spoken to entrepreneurs throughout North America, on how to leverage your unique ability to sell.
I spearheaded the growth of a consulting company to the point that it was acquired by KPMG, one of the world’s the big-4 consulting companies. I’ve sold over $300 million in consulting services.